Target Market Strategy

Younger adult age rank is our target market, 21-35. This will be our most profitable margin, because the millennial generation loves to be young, wild and free and Embrace Me vodka will soon play a huge roll is that process. "Process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities" (Marketing: An Introduction. Armstrong & Kotler, page 39).

The fast paced, Internet oriented world we live in makes the Embrace me vodka team to be very unique, creative and innovate. "The strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment" (Marketing: An Introduction. Armstrong & Kotler, page 39).