Objectives

Embrace Me Vodka objective is to bring customers a sophisticated, stylish, quality drink. Our team traveled the world and researched men and women who drink alcohol asking, “what attracts you when your purchasing a alcohol beverage.” as well as “What type of taste do you prefer” after doing countless research Embrace Me Vodka believes we are providing a game changer drink, in the end we will let our product speak for itself.   

Our team remains engaged with our consumers, connecting and understanding their way of life. Even if its just for a moment, we want to take the time out to make each customers feel special. “Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living” Its does this by investing heavily in research and design” (Armstrong/Kotler, Marketing: An Introduction page 43).

Embrace Me Vodka is similar to an escape button. Where you can leave your current environment and enter into a place where you don’t have any worries, to relax and “Embrace” another side of you. Without our customers, we will have no product nor a future, so taking the time out to cherish each person is the least we can do. “Businesses and products the company should consider in the future. Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent. “Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time a firm must be careful not to make growth itself and objective.” (Armstrong/Kotler, Marketing: An introduction page 45)