Distribution

Embrace Me Vodka is all about quality, and if you want quality then it will cost. Our product will be sold at a reasonable price, aimed for the high-end consumer. Embrace Me Vodka will be sold at liquor store, served at bars, as well as restaurants, mainly in high-quality specialty stores. "A company’s channel decisions directly affect every other marketing decision. Pricing depends on whether the company works with national discount chains, uses high-quality specialty stores, or sells directly to consumers via the Web. The firm’s sales force and communications decisions depend on how much persuasion, training, motivation, and support its channel partners need. Whether a company develops or acquires certain new products may depend on how well those products fit the capabilities of its channel members." (Marketing: An Introduction, Armstrong & Kotler, page 312).  I will invest in an a distributor that will ship the bottles, and distribute the products to the specific areas.