Product

One approach Embrace Me vodka will take is “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency” (Marketing: An Introduction. Armstrong & Kotler, 10).

Our marketing strategy is to satisfy customer needs, and mainly building customer relationships. A loyal customer is ready to pay a little more because he/she is looking for quality, also to support the brand. “the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous improvements” (Marketing: An Introduction. Armstrong & Kotler, 10). We will use a simple, and sophisticated packaging and design to attract both women and men.