Week 6: EOC Movie Promotion

The Hangover Part III

The Hangover Part III is an upcoming American comedy film, which reunites with the cast for the final entry in what has become a global franchise.

The Hangover became the highest-grossing R-rated comedy ever and has won a Golden Globe award for Best Motion Picture. The 2011 sequel, The Hangover Part II, was even more prosperous at the box office, taking over $580 million (375 million) worldwide.

Director Todd Phillips promised The Hangover Part III would be a "fitting conclusion to our three-part opera of mayhem, despair and bad decisions". In hopes to draw in a young, male core demographic.

Hangover III‘s marketing campaign, selling it as a must-see conclusion to a hard-partying trilogy starring Bradley Cooper, Zach Galifianakis, and Ed Helms. With “Its All Ends” posters, one new poster for Part III is an image that purposefully resembles the poster for Harry Potter and the Deathly Hallows Part 2.

Promotion ideas I would give is, take over the social media and worldwide web with The Hangover 3 ad’s, have celebrities tweet, face book or speak about the upcoming movie, or at least say famous lines from the first, second, or third Hangover, to stir up excitement. Instead of just aiming for the “ young, male core demographic.” I would go target for anybody from the ages of 18 and up demographic, since the movie has such a popular buzz already, reach out to everybody.  Bring the cast to morning, and night talk shows, up incoming events and etc.