Week 5 EOC: Social Networks and Job Hunting

Today society is filled with modern day technology; anything you desire can come to you in less than a minute, or just by a swipe on the screen, its all to easy. Technology has sculpted our lives, along with the way major companies market them self’s and how they wish to hire future employees.    

Many companies hire a brand ambassador who go out and promote the brand, such as (Rihanna for River Island Collection; Marc Jacobs designs Diet Coke Cans, Beyonce partnership with Pepsi and etc.) “Sony used brand ambassadors to jump-start the launch of its new GPS camera, a high tech device that draws on satellite tracking technology to let you record the excate location of every picture you take and later map them out online using Google Maps. Sony selected customer ambassadors who live to travel, take pictures, and blog. “This product with emerging technology and we really need to let consumers see people using it” say Sony’s director of digital imaging.” (Page. 143).

Though there might be some negatives due to social media, but in all actuality there are more positives. One being, social media helps companies reach out to their customers. To help understand where the average consumer mindset is, what are their wants, needs, and desires, aim to build a customer loyalty by making the consumers feel appreciated. “Apple obsession with understanding customers and deepening their Apple experience shows in everything the company does. For example, a visit to an Apple retail store is a lot more than a simple shopping trip. Apple stores are very seductive places. The store design is clean, simple, and just oozing with style- much like an Apple iPod or iPhone. The stores invite shoppers to stay a while, use equipment, and soak up all of the exciting new technology.” (Page 143)

The Internet allows us to search for anything, and it will pop up in less than 30 seconds, online training, buying items online, researching, worldwide media accessibility, connecting to people we would normally never have the chance to even hold a conversation with. When using for good the Internet can help benefit everybody, but if used for evil, it can cause chaos.