Week 10: What are the Benefits vs the Features

Embrace Me Vodka features: In an all black glass bottle with EMBRACE ME VODKA written in gold. Shows simplicity at its best, all black is classic and timeless. Our bottle will attract both men and women with packaging in an all black box with “EMBRACE ME” engraved in it, written in ofcouse black. Embrace Me Vodka creates a feeling of prestige, status, notability and respect.

Benefit: our product is for a luxury occasion; once you lay eyes on Embrace Me Vodka you see a sleek, intense, superior quality, artistic design. Yes Embrace me vodka is expensive, but the benefit of paying such a price would be, being associated with a worthy, classy, chic, grade A quality beverage. With a one of a kind, smooth, properly aged, tasteful vodka.

Implementation Evaluation Control

"The company first develops company wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities. (Marketing: An Introduction, Armstrong & Kotler, page 312) page 55)" The Embrace Me Vodka team will first begin with a blue print, stating all of advertising ideas, suggestions, research, and competition. Promoting Embrace Me vodka would be the fun part, starting with placing ad’s in busy areas (ex. Casinos, DJ’s, Restaurants, Clubs, Bars and etc.) We will make the right connections that will network our product in the correct manner. Planning an exclusive, private party with the top bloggers, celebrities and models would be walking around serving Embrace Me vodka to customer. "Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four P's). To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment. We will now look briefly at each activity. Then, in later chapters, we will discuss each one in more depth."

Distribution

Embrace Me Vodka is all about quality, and if you want quality then it will cost. Our product will be sold at a reasonable price, aimed for the high-end consumer. Embrace Me Vodka will be sold at liquor store, served at bars, as well as restaurants, mainly in high-quality specialty stores. "A company’s channel decisions directly affect every other marketing decision. Pricing depends on whether the company works with national discount chains, uses high-quality specialty stores, or sells directly to consumers via the Web. The firm’s sales force and communications decisions depend on how much persuasion, training, motivation, and support its channel partners need. Whether a company develops or acquires certain new products may depend on how well those products fit the capabilities of its channel members." (Marketing: An Introduction, Armstrong & Kotler, page 312).  I will invest in an a distributor that will ship the bottles, and distribute the products to the specific areas.

Price

Once you have a glass of Embrace Me vodka your taste buds will automatically feel a sensation of pure, smooth, effortless, silky alcohol beverage.  

Embrace me vodka is dedicated on supplying our customers with the top and RAREST flavors available on the market, which is a reason why our prices aren’t cheap, but instead reasonable. “Rather than slashing prices, many marketers are holding the line on prices and instead explaining why their brand are worth it.  The goal is to build market share and strengthen customer relationships at the expenses of competitors who are cutting back”  (Marketing: An Introduction, Armstrong & Kotler page 27)

Embrace me vodka is priced at 25.95 with an alcoholic volume of 35%. Many problems will be handled daily, but we are prepared and can honestly say, “Pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing” (Marketing: An Introduction, Armstrong & Kotler page 275)

Promotion

“Holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering he desired satisfactions better than competitors do” (Marketing: An Introduction Armstrong & Kotler page 11). We will give our customers the perfect blend of “find the right customers for our product, and finding the right product for our customers”

Product

One approach Embrace Me vodka will take is “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency” (Marketing: An Introduction. Armstrong & Kotler, 10).

Our marketing strategy is to satisfy customer needs, and mainly building customer relationships. A loyal customer is ready to pay a little more because he/she is looking for quality, also to support the brand. “the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous improvements” (Marketing: An Introduction. Armstrong & Kotler, 10). We will use a simple, and sophisticated packaging and design to attract both women and men.

Target Market Strategy

Younger adult age rank is our target market, 21-35. This will be our most profitable margin, because the millennial generation loves to be young, wild and free and Embrace Me vodka will soon play a huge roll is that process. "Process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities" (Marketing: An Introduction. Armstrong & Kotler, page 39).

The fast paced, Internet oriented world we live in makes the Embrace me vodka team to be very unique, creative and innovate. "The strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment" (Marketing: An Introduction. Armstrong & Kotler, page 39).