Implementation Evaluation Control

"The company first develops company wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities. (Marketing: An Introduction, Armstrong & Kotler, page 312) page 55)" The Embrace Me Vodka team will first begin with a blue print, stating all of advertising ideas, suggestions, research, and competition. Promoting Embrace Me vodka would be the fun part, starting with placing ad’s in busy areas (ex. Casinos, DJ’s, Restaurants, Clubs, Bars and etc.) We will make the right connections that will network our product in the correct manner. Planning an exclusive, private party with the top bloggers, celebrities and models would be walking around serving Embrace Me vodka to customer. "Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four P's). To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment. We will now look briefly at each activity. Then, in later chapters, we will discuss each one in more depth."