Monday, April 15, 2013

Week 3 EOC: My Demographics

Millennial

·      Born between 1977 and 2000
·      Tweens (aged 9–12), teens (13–18), and young adults (19–32).
·      With total purchasing power of more than $733 billion, the Millennial make up a huge and attractive market.
·      Fluency and comfort with digital technology
·      First generation to grow up in a world filled with computers, cell phones, satellite TV, iPods, and online social networks.
·      “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! Executive. For them, “it’s not something separate. It’s just something they do.”


Millennial applies to my life, because it is 100% true. The millennial generation has been tackling the workforce, by becoming attuned with their inner butterfly and exploring as many career options as they can. We find jobs that offer better pay, or either will help us in our career path. “The fast-track has lost much of its appeal for Generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance. While older generations may view this attitude as narcissistic or lacking commitment, discipline and drive.”

Generation Y is the first generation that grew up with computers, cell phones, satellites, iPods, iPhones, and social networking “It goes beyond just smart phones obsession – Gen Y loves being digitally connected too. Two-Thirds of respondents said they spend just as much or more time socializing with friend online than they do in person. Women seem to prefer online interaction compared to men, but not by much: 38% of men spend more time in-person than online, verses 29% of women” Some people see generation Y as the generation that “destroyed all good”. “They always want more… They’re not grateful… You offer something and it becomes an expectation. There a real sense of – well, an entitlement” As a Millennial I disagree, we are not ungrateful I believe we just challenge each other to see what more can we achieve, see what other social networks can we create that do more then other websites.

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